Posts Tagged ‘facebook’

Facebook Is Killing 3 Types Of Content In The News Feed

Written by Warren Whitfield. Posted in Articles, Web Design

Facebook announced even more changes to its News Feed algorithm today, aimed at “cleaning up News Feed spam”. Facebook will be targeting three specific types of posts, and stop showing them in the News Feed: like-baiting, frequently circulated content, and spammy links.

If Facebook is actually able to execute this well, then the news isn’t so bad. Organic reach for Page posts is already on its deathbed, and these changes are actually targeting content that few will probably miss from their News Feeds. If it’s not executed well, Facebook could be showing some of your legitimate posts to even less people.

“The vast majority of publishers on Facebook are not posting feed spam so should not be negatively impacted by these changes, and, if anything, may see a very small increase in News Feed distribution,” the company says in the announcement. Emphasis added.

It’s that “if anything” part that’s a little worrisome. But again, organic reach is already nearly evaporated for most Pages, so it’s kind of like “who cares?” at this point. The real damage is already done.

A little more about these three types of content Facebook is targeting now…

Like-baiting is essentially the type of post that explicitly asks or tells users to like, comment, or share the post. I’m pretty sure Facebook has indicated that this type of thing would get hurt in the past, but I guess they mean it this time.

“People often respond to posts asking them to take an action, and this means that these posts get shown to more people, and get shown higher up in News Feed,” Facebook says. “However, when we survey people and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares. Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about.”

Matthew Ingram at GigaOm makes a good point: “There’s no question that many, perhaps even most, Facebook users would dislike this content intensely and vote to have it removed from their News Feed — except perhaps for younger users, who often enjoy that sort of thing, in part because it irritates adults. But I can think of other examples of content that might be considered like-bait that I saw friends willingly share, including photos of people fighting cancer who were trying to get a certain number of likes, and so on. That kind of thing may not be “high quality” content, but some people clearly enjoy it. ”

The update, Facebook says, won’t impact Pages “genuinely trying to encourage discussion”. Those Pages should still see the minuscule amount of reach they’re already getting.

By “frequently circulated content,” Facebook means instances where photos or videos are uploaded over and over again.

“We’ve found that people tend to find these instances of repeated content less relevant, and are more likely to complain about the Pages that frequently post them,” Facebook says. “We are improving News Feed to de-emphasize these Pages, and our early testing shows that this change causes people to hide 10% fewer stories from Pages overall.”

Finally, Facebook considers spammy links to be those that use “inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads.”

“For instance, often these stories claim to link to a photo album but instead take the viewer to a website with just ads,” Facebook explains.

It says it can better detect these types of links by measuring how frequently people choose to like the original post or share it with their friends.

The publishers being targeted here will see their reach decrease over the next few months, Facebook says.

Like I said, for the most part, people aren’t going to miss any of this type of content if Facebook’s algorithm does its job right. These are mostly shady ways to get engagement. You’re better off posting interesting photos.

By  · April 10, 2014

Myths and facts about the Facebook poke

Written by Warren Whitfield. Posted in Articles, Humour, Parody, Photos, Videos


facebook-poke-poking-what is a facebook-pokeTo poke or not to poke?! That is the question!


What is a poke?
The poke feature can be used for a variety of things on Facebook. For instance, you can poke your friends to say hello. When you poke someone, they will receive a poke alert on their home page.

What happens when I poke someone?
When you poke someone, a poke icon will appear on his or her Home page with the option to “Remove Poke” or “Poke Back.”

I hid a poke. Is there any way to get it back?
Once a poke is hidden, it’s gone forever. The memories, however, will last a lifetime. Oh, and hiding a poke allows the other person to poke you again, which is always a good thing.

Who can I poke?
You can only poke a confirmed friend, someone that is in a shared network, or a friend of a friend.

Who can poke me?
Only a confirmed friend, someone that is in a shared network, or a friend of a friend can poke you.

Why don’t the Message or Poke buttons appear on my profile?
When you view your own profile, you will not be able to see the Message or Poke buttons on the top right side. Instead, you will see the Edit Profile button for you to edit your own profile. When your friends view your profile, they will see the Message and Poke buttons. If you would like to learn how to send a message to a friend, click here.


Join The AAC Cause on Facebook

Written by Warren Whitfield. Posted in Causes

Addiction Action Campaign – NPO 064-880

AAC on Facebook CausesJoin AAC's Cause on FacebookA public advocacy non profit org which exists for all South Africans, to highlight the epidemic of addiction in South Africa today, and challenge government and corporates on relevant issues. Learn More

The Addiction Action Campaign (AAC), was started informally in 2005 by Warren Whitfield and became formally registered in 2007 as a non-profit organization. The organization now boasts over 4000 members nationally which include celebrities like, Louise Saint-Claire, Andrew Sorrill, Carl Beukes, Jason Firmani, Pieter Naude, Ferdinand Rabie, Milan Murray, Karen Zoid, Louw Venter, Vanessa Raphaely, Matthew Stewardson, Udi ya-Nakamhela, Robin Auld, Annie Malan, Hakeem Kae-Kazim and Nobel laureate; Zackie Achmat.

The AAC exists for the benefit of all South Africans regardless of race, religion, culture or creed. The epidemic of addiction in our country is massive, far greater than most people are aware of. One normally thinks of addiction in terms of illegal drugs and alcohol, but millions of South Africans are addicted to a vast range of addictions such as illegal substances, legal substances as well as behaviours.

The A.A.C. exists to reduce the harm caused by the existence and sale of addictive products or services whether they are legal or illegal. One must therefore focus on the demand and on Harm Reduction.

The demand for addictive substances etc. will never end unless people are properly educated from at least the age of 7 years old. However, suppliers must be held financially accountable for the rehabilitation costs of people wishing to receive treatment as industries are responsible to a certain degree.

We have a clear vision and mission for South Africa and we believe that it is possible to greatly reduce the effects of substance abuse and addiction on society.

Some recent statistics according to the UNODC.

  • 15% of South Africans are problem drug users. We believe this figure to be higher.
  • That does not include people who are addicted to behaviours like gambling, sex, pornography or over eating.
  • South African’s consume illegal substances at twice the rate of the world norm.

Some recent statistics which The AAC has discovered from visiting high schools

  • When asked to admit publically, in front of their peers without school teachers present, between 15% and 30% of high school pupils will admit that they have a substance abuse problem and believe that they need help.
  • The pupils who need treatment, from only one high school, would fill all the available beds in addiction treatment centres countrywide, if they could afford to pay the minimum treatment fee of around R25000per month.
  • 99% of South Africans have no access to addiction treatment because it is, unaffordable, geographically inaccessible, not available in all 11 languages, culturally irrelevant to most.
  • The casino industry made R15,6 Billion last year. The AAC estimates that they made more than R1.5 Billion from 5% of their gamblers, who are problem gamblers.
  • Yet they gave R15 Million to The National Responsible Gambling Program.
  • Some hospital trauma centres report that more than 80% of the cases they treat are alcohol related.
  • Half the people found murdered are over the legal blood alcohol limit.


  1. South Africa is addicted to tax from corporates who sell addictive products or services.
  2. Industries which sell addictive products should be financially accountable for the harm they cause.
  3. The country’s consciousness about the severity of addiction in S.A. needs to change. Government must acknowlege this truth.
  4. More people in S.A. are addicted to a substance or behaviour than there are people living with HIV/AIDS.
  5. The most dangerous addictive services and products are all legal. Sin Tax should be used exclusively for treatment, education and prevention.

How large is the cause? Click image to join



Acudetox Centre

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