Did you know that according to women, childbirth is one of the most painful things ever, and they believe men can’t handle any of it. And did you know, according to men, women exaggerate? This has got to be one of the funniest things I’ve ever seen! Two big men subject themselves to a labour stimulator.
Ogilvy Asia has created ‘Smoking Kid’, an ad for Thai Health Promotion Foundation [THPF] which features kids asking for a light from an adult smoker. The smokers are shocked and they begin to list reasons why the kids should not smoke. The kids then cleverly ask ‘So why are you smoking?’, hand the smoker a piece of paper and walk away. The piece of paper reads, ‘You worry about me, but why not about yourself?’
A new way to tie shoes! Awesome.
Dentsu made this commercial to show the appeal of “Carre-de-chocolat”, meltingly velvety authentic chocolate, particularly to married women in their 30s. The concept behind the product is that it can be enjoyed as part of relaxing moments in between their busy household work. The ad was very successful and “Carre-de-chocolat” has become a main brand in the chocolate category, even though it was a generic product.
Advertising Agency: Dentsu, Tokyo
Creative Director: Yoshiro Sato
Copywriter: Makoto Shinohara/Tsunao Arita
Production Company: Mothers, Tokyo
Director: Jun Kawanishi