Carre De Chocolat Commercial – Best Chocolate Advertisement Ever!

Written by Warren Whitfield. Posted in Articles, Funny, Humour, Videos

CaptureDentsu made this commercial to show the appeal of “Carre-de-chocolat”, meltingly velvety authentic chocolate, particularly to married women in their 30s. The concept behind the product is that it can be enjoyed as part of relaxing moments in between their busy household work. The ad was very successful and “Carre-de-chocolat” has become a main brand in the chocolate category, even though it was a generic product.

Advertising Agency: Dentsu, Tokyo
Creative Director: Yoshiro Sato
Copywriter: Makoto Shinohara/Tsunao Arita
Production Company: Mothers, Tokyo
Director: Jun Kawanishi
Year: 2008

 

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Warren Whitfield

Warren Whitfield is the founder and CEO of the Addiction Action Campaign. He is also the author of “Addict Nation – The epidemic of addiction in South Africa today”. He founded NADA S.A. and has his own auriculotherapy practice in Northcliff, Johannesburg. He envisioned the concept of addiction harm reduction in South Africa and birthed the Addiction Harm Reduction Compliancy Initiative. Besides treating people for many ailments, he also created and owns various other businesses which include, AffiliatePro Marketing, INeedRehab.co.za & Acudetox.co.za

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